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Ford

November Sales Pace at 17.20 Million-Unit Annual Rate

November total light vehicle sales increased 4.6% from a year ago to more than 1.3 million units. The industry SAAR was also up significantly from a year ago and the month prior, rising to 17.20 million units.

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Experian Finds Longer Vehicle Ownership Reduces Brand Loyalty

Experian Automotive found that the longer consumers own their vehicles, the less likely they are to purchase their next vehicle from the same brand.

SUV Sales Push Transaction Prices Higher

On the strength of SUV sales, average transaction prices for light vehicles rose slightly in October. Leading the way was Ford and its F-Series line of trucks.

Ford, Carfax Expand Partnership in Certified Pre-Owned Sales

Ford and Carfax announced this week that they are expanding their relationship. Now, all Ford and Lincoln CPO vehicles will be listed on Carfax Used Car Listing.

July New-Vehicle Sales Increase 5% in July, Autodata Reports

July sales totaled 1.435 million units, according to the firm. It put the July SAAR at 16.48 million units, up from 15.76 million in July 2013 but down from 16.9 million in June.

IHS Automotive: Loyalty Drives Gains in Automotive Market Share

In the first quarter, loyalty and conquesting efforts by manufacturers paid off in improved retail market share.

May Depreciation Levels Reveal Signs of Summer Slowdown, Black Book Reports

The average price of a used vehicle dipped slightly in May, according to Black Book. Analysts with the firm said they expect higher depreciation between now and the end of the year.

Below-Prime Car Buyers Less Loyal Than Average Car Buyers

A new brand loyalty report from CarFinance.com found that below-prime car buyers are less loyal than the average car buyer. Kia topped the list of brands this group is most loyal to.

Ford Calls Shot, Expects Best-Selling Brand Title for 2013

Ford predicts it will come in as the top-selling marque for 2013, a title it’s held for four straight years.

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Opting In: Text Marketing

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

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