Consumers not only prefer to buy from brands with social good campaigns, they expect auto manufactures to carry them out. According to a KBB survey, 64% of respondents expect automakers to carry out social good campaigns. An even larger percentage, 70%, would like to see more automakers promote social good campaigns.
Mike Jurecki, who led the formation of RouteOne when he joined the joint venture as CEO in 2002, is leaving the technology firm to join FordDirect as CEO. He officially takes the helm on June 6.
General Motors should gain market share by replacing 88% of its light-duty lineup by 2020, while Volkswagen and Korean automakers are relying too heavily on cars with consumer demand shifting toward SUVs and trucks, a Bank of America Merrill Lynch analyst has said.
With the formation of Ford Smart Mobility, the automaker has its sights on becoming one of the leaders in connectivity, mobility, autonomous vehicles, the customer experience, and data analytics.
The captive is piloting a new program in Austin, Texas, that will allow a group of three to six people to lease a Ford Vehicle. The program includes a mobile app that allows participants to schedule drive times, make payments and keep up with vehicle maintenance.
Between October 2014 and September 2015, consumers returned to Subaru and Ford more than any other OEM brand, according Experian Automotive.
Based on new-vehicle registration data collected by Experian Automotive, industry sales have returned to prerecession levels. Crossover utility vehicles and the state of California have led the way, accounting for 23.9% and 11.8% of all new-vehicle registrations, respectively.
John Felice, who served as director of Ford's fleet sales unit, has joined the global automotive professional services and technology company as a senior partner.
Ford is now syndicating its dealers’ new-vehicle inventory to CarGurus.com, a vehicle-shopping site that has drawn criticism for the way it rates dealers and their deals.
Manheim operating locations in Chicago, New York, Pennsylvania and St. Louis were recognized by the Ford Auction Service Award Program.
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